The Ultimate Guide to Using Direct Mail Advertising to Grow Your Real Estate Business

by Brandon

  • Sumo
  • CevherShare

Post image for The Ultimate Guide to Using Direct Mail Advertising to Grow Your Real Estate Business

Last week I received a car key in my mailbox.

The key looked different… it had no grooves in the side, just smooth.

Furthermore, the key was attached to a  brightly colored postcard that claimed “You’ve Won!”

Did it have my attention?

Of course!

I had to continue reading, despite the fact that I knew this was just another piece of junk mail. Looking over the card I saw that a local car dealership was giving away a free car to someone who would come down and test drive a car this weekend. (Reading the small print I see that the odds of winning the car was 1/3,000,000 but the odds of winning a free cup of coffee was 2,999,999/3,000,000. I wonder which prize I won…)

So why did the dealership send me this colorful postcard and key?

Simple: this is direct mail marketing, and it’s used by millions of marketers all across the world to sell products. From cars, to insurance, to mortgages, to electric fireplaces and more, direct mail marketing is a proven technique for growing your business.

Today we are going to dive deep into the topic of direct mail marketing and focus specifically on how youcan use direct mail to get new leads, expand your brand, and grow your business.  Welcome to the Ultimate Guide to Direct Mail Marketing!

Direct Mail… What is it and How Does it Work?

Direct mail is the practice of sending mail to a targeted list of people with the assumption that a very small percentage will respond to the campaign. Chances are you receive a lot of direct mail every single day in your mail box at home and just consider it “junk mail” and toss it in the trash (like the postcard with the key I mentioned above.)

(Click to read on BiggerPockets…)

About Brandon

has written 199 Awesome posts in this blog.

Brandon Turner (G+) is the Senior Editor and Community Director and owner of He is also an Active Real Estate Investor (Flips, Apartments, and Buy-and-Hold), Entrepreneur, World Traveler, Third-Person Speaker, and Husband. Come hang out with him on Twitter!

P.S. looking for hard money loans in California? Be sure to check out my friends over at They have very competitive rates, can fund within a week and specialize in fix and flip loans and other hard money loans.

P.S. Looking for more real estate investing knowledge? If you are interested in a top-notch course to help you understand the nuts and bolts of creative real estate investing, I would like to recommend Ben Leybovich's Cash Flow Freedom University. Ben is a close friend and has been my trusted adviser for years. He's a smart guy and CFFU is pretty awesome. The course is waitlisted, but while you wait for an opening Ben will send you tons of FREE content. Seriously. Click here to check it out.

(yes, that's an affiliate link!)

Previous post:

Next post: