We’ve all seen cartoons where the mad scientist (usually short with white hair) takes hold of two beakers filed with bubbly neon liquid, mixes them together, and creates a puff of smoke and some new evil product. I am attempting to accomplish something similar today, but not in regards to chemicals – but business theories. Today I am combining my love for real estate with my newly acquired passion for internet pay-per-click marketing in hopes of creating something explosive.
Pay-per-click (PPC) marketing is a fairly new phenomenon which you see every single day while you surf the internet. Marketers purchase ad space on Google, Facebook, or other online players in hopes that a customer will see the ad and click, bringing that person to their website and hopefully converting that viewer into a sale. I love the idea behind PPC marketing because the advertiser only pays when the ad works, unlike traditional advertising methods (such as print, TV, radio, etc) which payment is due even if no one responds. Marketing is brought down to a mathematical formula, in which profitability is determined by simply discovering how much it actually is going to cost to have a lead turn into a sale.
My question behind combining these two is such: Can I sell my home faster using Facebook and Google ads to drive interest?
To do this, I test my theory, I did several things:
- I built a website around my house that is for sale (check it out here), getting $100 in free Google Adwords credit and $50 in free Facebook ad credits just for signing up.
- I designed a Facebook Ad, directing it only to advertise to people in the county that my house is for sale in.
- I designed a Google Ad, directed only at those in my area who are searching for terms like “house for sale” and similar.
It’s now time for me to sit back and watch how it develops. Will someone click on my ad, go to my website, get in contact with my Realtor, and buy my house? Only time will tell.
On a related note, I decided this might not be a bad gig to earn extra money on the side. I can build a website like 820NMartin.com for Real Estate Agents or FSBO homeowners, complete with a personal domain name, hosting, and site design for fairly cheap.
For those of you who are interested in building your own websites on the cheap, check out HostGator.com. They are one of the cheapest hosting plans out there, with mass discounts (enter code hgc25 at checkout to get hosting for $.01!) and if you sign up after clicking on that link, I get paid! (So click it, sign up, and we all win! But seriously, even if you don’t wanna click on my link – they are great).
Has anyone else tried Pay Per Click marketing to sell a home? What were your experiences?
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